WORK EXPERIENCE

PrestaShop Academy, Paris, France (remote)
Content Design Intern, October–December 2023

• Took on leadership role, due to drive, experience level and commitment to excellence
• Improved navigation and user flow by optimizing the course catalog search structure and information architecture using Figma wireframes
• Increased clarity and usability by creating a suggested taxonomy for Academy online courses
• Influenced stakeholders by advocating results and presenting well-documented findings in a Google Slides presentation
• Informed design decisions by performing direct and indirect competitor research and creating user journeys
• Improved style guide by suggesting new vocabulary inclusions and advocating reasoning
• Rewrote web copy, course description intros, and microcopy and wrote names for special programs

eobiont Marketing and Communications Agency, Berlin, Germany (hybrid)
Senior Copywriter, July 2014–July 2022

• Reduced IT help calls by developing UX content design and technical user guides for websites and microsites for an education sector client
• Developed German-Brand-Award-winning content and strategy for client branding, advertising campaigns and digital marketing by collaborating with a cross-functional team
• Increased brand awareness and customer leads by crafting persuasive and engaging content for B2B and B2C client websites, landing pages, blogs, white papers, social media accounts, marketing collateral, videos, user guides and more
• Adapted brand voice and tone in deliverables that align with client language
• Created and conducted client webinars and on-site presentations regarding website backends and other technical subjects for 80+ participants
• Maintained CMS for client websites and online shops, providing digital user support when needed
• Managed multiple projects concurrently, delivering on time and within budget
• Created props (wacky puppets!) for use in promotional videos

SI-Publishing, Foundation Partnership with Africa e.V., KreativNetzNeuKölln, et al.,
Berlin, Germany (remote)
Freelance Translator (German to English), Copy Editor, Proofreader, September 2011–June 2014

• Ensured cultural relevance, consistency and accuracy by translating business-related documents from German into English

Martha Stewart Living Omnimedia, New York, NY (on-site)
Copywriter, November 2008–October 2010

• Demonstrated innovation, creativity, storytelling and the ability to maintain a strong brand voice
• Managed the creation of promotional marketing copy for print and digital channels for the Martha Stewart Crafts, Pets, Furniture and Wedding lines as the lead copywriter
• Prioritized usability and user success by crafting precise technical documentation for detailed sewing, crafting and recipe instructions
• Developed product names, color names (praised by Jimmie Fallon!) and product packaging copy
• Ensured consistency and smooth integration into store environments by designing concepts and copy for all in-store signage for Martha Stewart Pets
• Effectively integrated copy into designs by collaborating with a cross-functional team to develop creative concepts and strategic solutions
• Composed Martha Stewart in-store voice-overs at Michaels craft stores

EARLIER CAREER

Self Magazine, New York, NY
Freelance Copy Editor, September 2006–February 2008

Macy’s/Federated Department Stores, New York, NY
Copywriter, January 2005–May 2007

Barcelona Metropolitan, Barcelona, Spain
Freelance Feature Writer, May 2003–April 2004