Coca-Cola Building Signage
concept, copy
Coca Cola was looking for a new program to promote fitness and environmental awareness in their Berlin office. This was our suggested design to encourage employees to take the stairs instead of the elevator at work. With each flight, they would earn points and Coke would make a corresponding donation. The idea was to highlight a few endangered species by presenting them on the walls of the stairwell. This would make the climb more interesting and inviting and, at the same time, remind employees of the benefits: becoming more healthy and helping an environmental cause.
Main lobby mock-up explaining the program.
The walls would have interesting facts about endangered species.
The rest of the stairwell would also have points of interest. Sometimes in the form of text and sometimes just fun designs that place the stairs into nature.
