Martha Stewart Crafts Campaign

copy

When I got to Martha Stewart Crafts, they already had an advertising concept for their print ads. It consisted of a hero shot of the product, a clever pun and explanatory body copy. I took that concept and ran with it when creating additional ads. The puns are cute. But I always took pride in infusing the body copy with engaging text that stayed on brand. 

One of my lines that forever followed the body text of this continuous-corner-to-edge punch set was “Once you turn the corner, you’ll never want to go back.”