Martha Stewart Pets Campaign

concept, copy

The creative marketing department at Martha Stewart was tasked with coming up with an ad campaign to introduce a new line of pet products.

The main challenge was that we had to work with the photos that had already been shot. I created the concept of explaining how to use the products from the pets’ point of view, as they are, after all, the end user and there’s no one more important in the eyes of their owners.

Through A/B testing, this campaign won hands down against the outsourced agency work.