Martha Stewart Pets Signage

concept, copy

Martha Stewart Pets needed in-store display signage for its rollout at PetSmart stores. I wanted to emphasize the playfulness of the brand and also the relationship that people can have with their pets. The copy was in the pets’ voices, and demonstrated what pets might say if they could. The stanchions on the sides of the main display contained useful information from a brochure I developed to help customers choose the right products.

I also developed the concept for the t-shirts worn by PetSmart employees during the launch.