Transporeon branding and trade show collateral
concept, copy
Managing over 100K interactions per day, Transporeon provides logistic companies with software to help keep them running more efficiently. Creating their branding was a months-long endeavor with our cross-functional team participating in many rounds of design thinking workshops. This rebranding work earned my agency three industry brand awards in Germany and set Transporeon apart from its competition.
Branding
Taglines
One of my direct contributions to this campaign was the main and supplemental taglines used throughout their branding materials.
In two words, the main tagline, “Delivering connections,” expresses exactly what the company’s role in the logistic sector is. Transporeon is not a logistics company but serves as the conductor between shipping partners.
Below are some of the other taglines.
The logo
This is an excerpt from the brand guidebook, which I also helped write.
The logo was a main feature of the branding. Because Transporeon used a modular system for organizing their partner connections, we wanted the logo to reflect that. It could rotate, split apart, come back together, zoom in and out. It was as flexible as the company’s product. The concept also gave Transporeon the opportunity to pinpoint focus onto imagery or other visual representations. It could be combined with a headline, graphic pattern or used endlessly in animations.
Infographic
This infographic is used to show the typical stages of a logistic process and how Transporeon’s family of complete holistic solutions put the user in control. I created the concept and worked with the graphic designer to put it all together using icons and product symbols. The reader follows the roadway to understand the processes. Because it was B2B, it utilizes the language that would be understood by logistics experts.
This graphic was used for brochures and alternate portrait versions were created to fit other formats, such as trade show walls.
Convention signage concepts
I was asked to organize how the Transporeon trade show stand would look based on a pre-built structure. This included all visuals, signage and two screens playing silent animated videos, for which I also created the concepts with the help of our graphic designer. The stand was a highlight of the trade show and encouraged thousands of participants to visit.
Convention giveaway concept
This totebag giveaway was a coveted favorite of convention attendees. Transporeon would have saved samples to give to us, but they ran out!