by KAM | Apr 11, 2024
Martha Stewart Pets Signage concept, copy Martha Stewart Pets needed in-store display signage for its rollout at PetSmart stores. I wanted to emphasize the playfulness of the brand and also the relationship that people can have with their pets. The copy was in...
by KAM | Apr 7, 2024
Marfa Meats Product Copy research, concept, copy Marfa, TX is an ecclectic mix of artists and cowboys. Fitting into this picture is Marfa Meats, a local meat producer. For their website, we needed to develop a brand voice with just the right mix of usefulness...